How to Grow a Million Dollar Coaching Business

How to Grow a Million Dollar Coaching Business

I’m here today with a mentor from my Awake Living course, Dana Skoglund (check her out at Dana is reading High Performance Habits by Brendon Burchard, and in it, Burchard talks about how to figure out the 5 steps that will take you to your Wildly Important Goal (or WIG, as he calls it). He emphasizes talking to someone who has reached that goal and asking them what steps they took to get that goal.

So Dana asked me what my 5 steps to achieving a million dollar coaching business were, and in this episode, Dana and I discuss my 5 steps to building Yogahealer.

I rap with Dana Skoglund about:

  • The 5 drivers of success at Yogahealer and how we look to those drivers to reach for our goal for 2020
  • The importance of being willing to let your ego feel the burn of identity evolution
  • The approach to leadership and community that goes on around Yogahealer and its importance to the success of the coaching model


What you’ll get out of tuning in:   

  • Understand how to leverage some of the strengths and concepts used at Yogahealer to grow your own coaching business
  • Understand the importance of getting clear on who you are – your own strengths and the uniqueness of your offering
  • An example of how to separate ego out in order to allow space for identity evolution; coaching business growth and identity evolution growth are deeply interlinked.


Related podcasts:


Show Highlights:

  • 2:38 – When figuring out your business, it is important to know the difference between ‘drivers’ and ‘steps’
  • 3:22 – Curious what the 5 drivers of success at Yogahealer are?
  • 10:16 – The rise and growth of yoga health coaching was part of Cate’s process of realizing her unique offerings and creating space for them to grow in response to the needs of the community
  • 13:28 – Observing how the brand shows up and spreads helps you leverage your strengths and grow your acculturation tank


Favorite Quotes:

  • “Who you are and what you bring to the table, that’s important.” – Cate Stillman
  • “The more somebody is onboarded before they begin a course, the quicker I can get them results.” – Cate Stillman
Cate Stillman
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