The Mystique of Magical Marketing with Carey Ballard
The courses I offer at Yogahealer.com are intense. As a result, I need my members to be ready and stoked for the journey. If a member isn’t ready – the magic of the course won’t happen for them.
How do I get someone ready?
I use marketing.
In this groovy and relaxed conversation with Carey Ballard, who I’ve had the pleasure of befriending at Infusionsoft, we rap about what we’ve both learned about enticing future members to understand how we can help them through helping them in the “get to know you” process.
I firmly believe through experience that marketing when done right – when it’s useful to your future potential client – is an absolute blast. Besides being a blast, content marketing when done right – is a community service. You serve your community, who you’re best suited to serve, in exactly the way they need or want you to serve them right now.
And that, my friends, is where the magic happens in marketing.
I rap with Carey Ballard about making your marketing magical
How to help your peeps through marketing
Why your marketing must rock the house
How Digital Communities will save the world from violence
What you’ll get out of tuning in
How Yoga Teachers can improve their yoga classes
Why volume matters in speaking skills
What you need to do to improve your communication
As the Director of Content Marketing at Infusionsoft, Carey Ballard spends her time and energy creating content that helps small businesses reach their goals. In her first 6 months at Infusionsoft, she led an initiative to overhaul the blog, which resulted in 300% traffic growth.