marketing Tag

Today we’re going to talk about what happens when you break through an income barrier. I feel like there are usually a lot of setbacks that happen along the way; usually it is up and down and often feels horrible. Gay Hendricks, in The Big Leap, really translates yogic concepts into pop psychology terms. Our nervous systems are trained to hold a certain amount of energy. When we practice yoga, we expand the amount of energy we can contain. Money is a form of energy, and like yoga, requires awareness...

Today’s episode was entirely self-serving as I drill PR expert Ester Kiss on what I should know about PR as an influencer. If you're also trying to be a positive force for good in the world - you’ll want to get how it works in today’s day. In today’s episode learn from Ester on how to build your platform and be strategic about creating the right positioning for yourself to become a true influencer. I drill PR pro Esther Kiss on: How to get attention when you want it How to...

A year ago I was emailing with Yogi Surprise - the cool subscription box for Yogis. Receiving the Yogi Surprise box at my door each month was like opening a present made especially for me. When Jameson Morris, the co-owner figured out I was emailing from his hometown - we were psyched. Jameson talks about the lessons learned along the way in being in the Yoga products business. I rap with Jameson Morris about Yogi Products + Entrepreneurship How most yoga products makers fail Why Yogis are an awesome consumer group The...

The courses I offer at Yogahealer.com are intense. As a result, I need my members to be ready and stoked for the journey. If a member isn't ready - the magic of the course won't happen for them. How do I get someone ready? I use marketing. In this groovy and relaxed conversation with Carey Ballard, who I've had the pleasure of befriending at Infusionsoft, we rap about what we've both learned about enticing future members to understand how we can help them through helping them in the "get to know you"  process. I...

Being an Ayurvedic Pracitioner in many ways is getting easier. 10 years ago most gyms didn't have a decent yoga program. Most people now can recognize triangle pose a mile away. This shift into yoga has paved the way for us Ayurvedic Practitioners.  Our neighbors are discovering their interioirty... their inner body... their subtle physiology. Our hospitals have mind-body stress release programs. Our communities are starting to wake up  and look around for who is producing food locally. Over the past few years, my husband and I have had a few dinner table conversations about who thrives and who struggles. We've noticed a few industry trends. My career in  yoga and ayurveda became full time when I was 27. Now I'm 37 and I'm very interested in supporting Ayurvedic Practitioners and yoga teachers in reaching deeper into their communities. To do so, though, we might need an additional skillset to our healing and preventive medicine skills. This new skill set requires creativity, connection, communication, marketing, and basic online and offline business skills. We need a head for business. I never studied business before I went into business.  I went to a liberal arts college and the closest I could come to a business class was Economics. That's not close. We need to study business and marketing and the new economy as if it were the 8th chakra. Here are my 3 tips for Ayurvedic Practitioners in 2011
  1. STOP USING SANSKRIT. Most people don't care about Sanskrit. Most folks would rather figure optimize their iPhone than optimize their bowel movements. They have no idea how the sanskrit language can open the subtle channels of their inner body. And because they don't know... they don't care. So if you want to attract these "most people" into your amazing healing work so they don't have to pop pills every time something goes awry, you need to speak to the hearts and needs of the people you can help. When I stopped offering "Ayurvedic Cleanses" to my locals and started offering "Detox Courses" my numbers doubled.  I only use sanskrit when I teach Yogis... because sanskrit for Yogis is like dark chocolate for women. This means in smaller communities, using words like "Ayurveda" to describe what you do might create more confusion than clarification.
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